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Even in times of crisis, associates in the Bosch Group demonstrate a high level of job satisfaction and a strong sense of loyalty to the company.
Following on from surveys in 2005 and 2007, Bosch last year carried out a third worldwide associate survey. Available in 34 languages, the survey asked around 242,000 associates (2007: 223,000) to share their views on the quality of leadership, working conditions, and the reputation of the company. At 82 percent, the high level of participation confirmed that, despite the current crisis, asking associates for their opinions is still valued as an important source of feedback.
The results of the associate survey reveal that the crisis has neither influenced the answers provided, nor had an impact on the associates' level of commitment. Four out of five associates are proud to work at Bosch and retain a strong sense of loyalty to the company even in the difficult current climate. “For me, this loyalty is a key factor in being able to ride out this crisis successfully,” says Franz Fehrenbach, Chairman of the Board of Management of the Bosch Group, summing up the results. At division level, the results of all comparable questions are more positive in this latest survey than they were in 2007. Areas where associates are keen to see improvements include cross-divisional cooperation and the amount of feedback they receive about their own performance. Bosch uses the associate survey as a leadership tool and initiates targeted improvement processes based on the results.
In 2009, the associate survey was expanded to include a number of new questions. The development of the survey helps to compare the results with other large companies. For the first time, associates were able to rate the balance between work and family life – two thirds gave a positive response. There was also a more in-depth examination of key topics for the future. Over 80 percent of those questioned said that high quality and customer orientation were of primary importance to their department. Bosch achieved exceptional results when it came to questions on the commitment felt by associates and the extent to which they identify with the company values. One other new question revealed another strength, with well over 80 percent of associates convinced that the Bosch Group is making a valuable contribution to society and the environment.
The new zeolite® drying system for dishwashers receives the prize for its optimal energy efficiency.
BSH Bosch und Siemens Hausgeräte GmbH (BSH) received the “Innovation Prize for Climate and Environment” from Dr. Norbert Röttgen, German Federal Minister for the Environment, in Berlin. BSH received the first Innovation Prize – jointly presented by the German Federal Ministry for the Environment and the Federation of German Industries (BDI) – for its zeolite drying system for dishwashers, which considerably reduces the appliances’ energy consumption. “Over the past 20 years we have halved the energy consumption of our dishwashers. The innovative zeolite technology has made another enormous leap in efficiency possible. The new appliances need 20 percent less electricity than the most energy-efficient dishwashers to date,” explained BSH CEO Dr. Kurt-Ludwig Gutberlet commenting on the award ceremony. The company doubled the sale of super efficient household appliances within one year. In 2009 the share of these appliances had already reached 15 percent of total sales in Europe.
The dishwashers feature a special container of zeolite, a mineral with the ability to store moisture and energy. It dries the dishes after the cleaning cycle by absorbing the moisture from the air in the dishwasher’s interior. During the next cleaning cycle, the zeolite is heated up and the moisture released so that it is ready for the next drying cycle. Zeolite speeds up the drying process, considerably reducing cycle times. At just 0.83 kilowatt hours per cycle, the dishwashers need 20 percent less electricity than the most energyefficient dishwashers to date, making dishwashers with zeolite technology the most energy- efficient in the world. If all the dishwashers in use in households today that are over ten years old and use more than 1.3 kWh of electricity per cycle were to be replaced with highly efficient appliances featuring the zeolite drying system, over 1.2 million tons of CO2 could be saved every year in Germany alone. This is equivalent to the emissions of approximately 600,000 automobiles that drive around 15,000 kilometers a year.
It is the first time that zeolite – until now only used in industry – is being used in a mass-produced household appliance. This world’s first from Bosch and Siemens, which was unveiled at IFA 2008, has now been awarded the “Innovation Prize for Climate and Environment” in the category “Product and service innovations for climate protection”. The “Innovation Prize for Climate and the Environment” (IKU) is intended to promote German innovations that make a contribution towards climate and/or environmental protection and provide answers to one of the greatest challenges of today’s world. A total of 145 applicants submitted their entries for a prize in one of the five categories. The high-ranking jury chaired by Prof. Klaus Töpfer, former director of the UN Environment Programme, based their decisions on a scientific innovation audit carried out by the Fraunhofer Institute for Systems and Innovation Research. The jury also recommended that the zeolite drying system be entered into the “European Business Awards for Sustainable Development” competition held by the EU Commission.
- February 17th, 2010
Of South Africa's total population of over 48 million people, 5.7 million are infected with HIV. The Bosch HIV workplace program reaches almost 1,000 associates at the company's locations in Brits and Midrand. While this may be just a small step forward in the overall fight against HIV, it gives courage to people at Bosch and beyond, and promotes a different perspective on life.
There are 1.4 million orphans in South Africa, many of whom have lost their parents to HIV. For many years, Bosch has therefore been committed to supporting hospitals and children in orphanages. By providing donations and small gifts, the regional subsidiary in South Africa brings a little more joy and hope into the lives of these children.
Due to the prevalence of HIV, people are generally very reluctant to agree to a test. With that in mind, it's particularly pleasing that 93 percent of our associates undertook an HIV test last year. Training initiatives have helped to ensure that associates are now much more aware of the risks posed by HIV/AIDS. At the same time, they also have access to far better information about prevention and treatment. If associates do test positive for HIV, they need not fear that they will be stigmatized – instead, they know their employer will provide support and medical care.
Overall, the Bosch HIV workplace program is proving a success. The number of infections and deaths has fallen, and this in turn is reflected in a drop in the absence rate. It's also evident that associates are gradually changing their perceptions. HIV/AIDS is now viewed as a condition that can be lived with rather than a life sentence. Today, the HIV program is integrated into a far-reaching health care program – and it's starting to have an effect. Bosch is well aware that this work must continue, and that it is also essential to expand the program to associates' families and the wider community.
Few issues generate as much fear and anxiety as HIV/AIDS. That means trust in employers plays a crucial role in the HIV workplace program. Associates must be protected from discrimination and have the security of knowing that information about HIV/AIDS is treated with absolute confidentiality. This applies in particular to test results. That's why, in 2003, Bosch cooperated with all the relevant parties to establish privacy rights, confidentiality and protection against discrimination as the core principles for its HIV workplace program. Supported by the Gesellschaft für Technische Zusammenarbeit (GTZ), Bosch shared its experience with other companies early on and also became a member of the Global Business Coalition on HIV/AIDS.
Preventive measures are a key focus of the HIV workplace program. Specialist advisors organize regular information events and training sessions for multipliers. All associates have access to free voluntary testing and counseling. Here too, the Bosch regional subsidiary in South Africa receives support from external experts. The sooner infected employees know about their condition, the lower the risk that they will infect others. Alongside preventive measures, providing support and medicine to associates with the virus is also an integral part of the program.