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Primavera e.V. collected more donations than ever in 2016
More than 25 years ago, 10 Bosch associates founded Primavera e.V. with the aim of giving children from the world’s poorer regions opportunities for a brighter future. Since then, the initiative has grown continuously. Today, more than 1,040 volunteers are active with Primavera, many of them former Bosch associates. Their commitment pays off: in 2016, Primavera collected more donations than ever. At the end of October, the sum already stood at 620,811.65 euros, 22.1 percent above the unusually successful previous year.
The donations support projects around the world that help disadvantaged children and youth. They focus on teaching paths out of poverty and giving young people opportunities for a brighter future. To this end, the organization supports a number of schools or educational activities that provide participants with the tools they need to lead an independent life. The best example is the “Me gusta mi escuela” project in Mexico: executives from Germany and Mexico volunteered with schools in the country’s disadvantaged regions. The schools lacked materials, kitchen equipment, and furniture. Some of the buildings also required renovation. While Mexican associates helped locally, their colleagues in Germany collected the required resources.
In Germany, too, a number of refugee aid projects received support from Primavera this past year. For instance, a bicycle workshop was opened in Weissach with donations. Together with volunteers from a local aid group, refugees repaired bicycles and made them fit for the roads again. Moreover, in Achern and Sassbach, 19 refugee children were given the opportunity to learn to swim. Primavera financed their bathing suits and basic swimming lessons.
The Primavera calendar was one of the initiative’s highlights in 2016: produced for the first time in 2010, it now has a print run of 5,000 and can be seen on Bosch desks around the world. For the last six calendars, a total of 120,500 euros has been collected. Primavera volunteers have used the money to help provide children in need a brighter future.
More information on the work of Primavera e.V. can be found here.
Up and coming Bosch executives volunteer with social projects
“A desk is a dangerous place from which to view the world.” – John le Carré
What are the characteristics of a good executive? In addition to specialist knowledge and sound judgment, many employers place a great deal of importance on their employees’ social skills and commitment to charitable causes. With its “Talent Pool” program, Bosch also encourages up and coming executives to volunteer. In teams comprising associates from different locations and divisions, young executives have the opportunity to volunteer for social projects.
This year’s Talent Pool participants at an event promoting social commitment at Bosch locations
Participants can decide how much time they spend working on the project and coordinate their work independently within the project team. In most cases, the teams also define targets and distribute roles and responsibilities themselves. “We strongly believe that this type of cooperation is very important,” says Mariana Peters, who works in HR development for Bosch corporate departments. “Often, participants are confronted with tasks that are completely new to them. So they need to be flexible and able to adapt to new situations.”
In 2016, 79 members of the Bosch Talent Pool from corporate departments took part in the program. Divided into eight teams, they supported a selection of charitable projects from the region, among them a local initiative that supports the integration of refugees in the workplace, as well as a project that promotes access for people with disabilities. In recent months, the project team comprising 10 up and coming executives helped create a city map for people with disabilities in Gerlingen, a suburb of Stuttgart. To this end, they scoped the town for barriers to accessibility and spoke with restaurant owners and local clubs about improving offers for people with disabilities.
In October, the participants presented their projects at a local event and talked about their experiences, which were positive across the board. The volunteers stated that the teamwork was decisive to the success of their projects. “For us, volunteering for a social project is an important building block for leadership skills,” says Mariana Peters. “We see how important open communication and responsibility are, and their importance keeps growing every day. With this project, we aim to enable up and coming executives to further sharpen these skills in an unknown environment, reflect on them in a timely manner, and make adjustments wherever necessary.” In the spirit of company founder Robert Bosch, participants make an important contribution to social well-being with their involvement in charitable initiatives. At the same time, they sharpen their leadership skills and set a good example for their future employees.
More information on the Bosch Talent Pool can be found here.
Bosch Thailand associates are supporting a charitable foundation in Pattaya
In August, more than 20 Bosch Thailand associates volunteered for the “Hand to Hand” foundation in Pattaya. The foundation aims to help orphans and socially disadvantaged children access education and feel safer. In addition to the practical support of volunteers, Bosch has also helped the foundation with funding. Donations have been made to help fund children’s homes and schools, for instance.
The “Hand to Hand” foundation offers people who live on the margins of society access to education and medical care. It also provides practical support by way of clothing and food donations, regardless of the recipient’s religion or ethnic background. To name just a few examples, the foundation has founded a pre-school, a kids’ club, and a daycare center for the children of single mothers. In addition, the foundation’s employees and volunteer helpers visit several prisons each week, where they distribute food and carry out repairs.
Bosch looks back on a long tradition of social responsibility. Company founder Robert Bosch established charitable programs for his associates and their families. Today, the company continues to pursue charitable endeavors and Robert Bosch Stiftung’s non-profit activities reflect its namesake’s final wishes. The Stiftung is one of Germany’s largest corporate foundations. It has operations worldwide, and supports initiatives around the globe. With its programs and projects, the Stiftung aims to promote social well-being and development.
More information on the Hand to Hand foundation can be found here.