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At the CES 2016, Bosch presented connected solutions for improved driving safety
While the car as a kitchen assistant may have sounded futuristic just a few years ago, it is already reality. Today, connected vehicles can communicate with smart homes via the internet. Before drivers even reach their homes, they can turn on their ovens and start baking a pizza. But that is just one of the features that car owners benefit from. More importantly, new technology has made driving safer. Web-based assistance programs and micromechanical sensors (MEMS) can correct driving errors in fractions of a second, or even prevent them entirely. They measure, inform, give warnings, and take action whenever necessary.
Dr. Volkmar Denner at the CES 2016 in Las Vegas
As global market leader in the production of MEMS sensors, Bosch not only supplies components for three-quarters of all smart phones, the company also provides the ‘high-tech feelers’ that help drivers reach their destinations safely. At the Consumer Electronics Show (CES) 2016, which took place from January 6 to 9 in Las Vegas, Bosch presented a range of connected functions and innovative assistance systems for vehicles. For a touchscreen that it developed, the company received the “CES 2016 Innovation Award“ in the “In-Vehicle Audio/Video” category. The screen can change the structure of its surface in such a manner that the user can identify display elements simply by feeling them. As a result, drivers can control infotainment applications without taking their eyes off the road.
In the area of connected mobility, Bosch presented another innovation with the Retrofit eCall plug: effective immediately, it is a available as a retrofit product. In the event of an accident, the technology transmits an emergency signal to a hotline. In addition to this, in the future drivers will be able to receive cloud-based warnings of wrong-way drivers. To this end, a (anonymized) program compares vehicle movements with the permitted direction of travel. People driving in the wrong direction receive a warning within seconds, as do vehicles that are headed toward them.
“The right information at the right time helps minimize driver distractions,” said Dr. Volkmar Denner, chairman of the Bosch board of management. When it comes to connectivity, the company’s decades of industry experience and broad portfolio of products are distinct advantages. “We aim to improve quality of life and make people’s everyday lives easier. Connectivity plays a decisive role in this regard,” Denner said during the Bosch press conference at the CES 2016.
More information on connected mobility can be found here.
Bosch has stepped up its commitment to climate protection.
With the adoption of a new climate agreement, the 21st United Nations Climate Change Conference in Paris has drawn to a close. Some 200 countries have signed the Paris Agreement, which aims to limit global warming to less than two degrees over pre-industrial times. Among other things, all countries have committed to setting national climate targets that will be assessed every five years.
Outside the 21st Climate Conference in Paris
According to John Danilovich, Secretary General of the International Chamber of Commerce, the results of the climate conference are a major step forward. “This agreement will give business and investors the long-term certainty they need to scale up innovation and investment in climate solutions. The path to a low-carbon economy is now firmly set: business is ready to make that a reality,” Danilovich said.
ICC press conference during COP21 in Paris [VIDEO]
Bosch also welcomes the climate agreement, and sees the agreement among United Nations member states as an important step toward reducing global greenhouse gas emissions. Each year, the company spends ten percent of its sales on research and development. And energy efficiency plays an important role at Bosch: in recent years, the company’s products across business sectors have continuously become more energy-efficient and eco-friendly. Moreover, Bosch has committed to climate targets by setting itself the aim of reducing its CO2 emissions relative to value-added by 20 percent over 2007 levels. While Bosch originally set 2020 as its target date, the company has already achieved the 20 percent reduction in 2015 thanks to a range of internal measures. Not only do these include the greater use of renewable energies, they also involve specially trained CO2 coordinators, who are in charge of identifying potential for reducing emissions at all relevant Bosch locations around the world.
Bernhard Schwager of Bosch as he speaks to Professor Hans Joachim Schellnhuber, Director of the Potsdam Institute for Climate Research, at the German embassy in Paris
With regard to global climate targets, Bosch intends to build on its current energy-saving activities. The company has found that taking a sustainable approach to business also makes sound economic sense. Between 2007 and 2014, Bosch saved around 530 million euros as a result of energy-saving measures.
Updates on COP21 are available on the International Chamber of Commerce’s Twitter channel.
Bosch attends the International Leadership Symposium on Business Ethics
At the end of November, the World Forum for Ethics in Business (WFEB) held its eleventh leadership symposium. This year’s theme was “The bottom line: how rich we really are”. Around 250 participants from 30 countries accepted the invitation to attend the charitable foundation’s event, which was held at the European Parliament in Brussels. They included former heads of state and politicians, decision-makers from business and academia, as well as representatives of civil society. In light of the recent terrorist attacks in Paris, the participants focused on evaluating current plans of action. They unanimously agreed that Europe’s lasting success would depend on common values and a sound ethical foundation.
In his keynote speech, the former Bhutanese Prime Minister Jigmi Yoser Thinley warned against making “the gross national product a universal religion”. Now, more than ever, human well-being does not only depend on economic factors. As was clearly demonstrated in several presentations and workshops, quality of life is closely linked to the meeting of basic needs, among them health and education, as well as a healthy society and environment.
Corporate responsibility must also take this into account. Companies must base their business success on products and services that contribute to a healthy social and ecological balance.
Bernhard Schwager, the head of sustainability at Bosch, presented best-practice examples from the global technology company’s activities. More specifically, he highlighted Bosch’s commitment to the United Nations sustainability targets. The close link between business success and social responsibility is guaranteed the company’s ownership structure: 92 percent of Bosch shares are held by Robert Bosch Stiftung, which channels a portion of Bosch profits into social projects in the areas of international understanding, well-being, education, and health. In other words: Bosch’s profitability finances the foundation’s non-profit activities.
Sustainability is also an integral part of Bosch business strategy: the company has set itself the aim of developing products that spark customer enthusiasm, improve quality of life, and help conserve natural resources. Each year, Bosch spends more than half of its research and development budget on products that are especially safe and energy efficient.
More information on the International Leadership Symposium on Business Ethics can be found here: WFEB 2015
More information on Bosch’s CSR activities can be found here: Bosch CSR
Source for pictures: WFEB
Corporate responsibility at Bosch